Track your clients
Although "sales automation" has become known by CRM, it is a wrong statement. You can get a complete and really complicated meaning here: wikipedia
Let's get it simple!
CRM can be many things. To keep it simple, the main word here is "relationship". Fifteen years ago CRM introduced a method to keep a relationship alive: keep track of all contacts or conversations you have in a relationship.
In sales, the relationship is key for getting a deal. But let's say